Alexander Benard writes on the frontier markets “Starbucks Test” for Forbes
In an opinion piece for Forbes, Alexander Benard comments on the problem of defining frontier markets:
As frontier markets go mainstream, there is one big problem: Experts cannot agree on what markets qualify as frontier; and the existing frontier indexes are both over- and under-inclusive, thereby failing to provide clear guidance. We have developed our own complex methodology for classifying a market as frontier. In doing so, however, we stumbled upon the realization that our resulting list corresponded almost one for one with what one might call the “Starbucks Test.”
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